Namibia Tourism Targets Spain Travel Market with Private Sec…
Join us as we delve into an exclusive interview with Matthias Lemcke, Director for Europe at the Namibia Tourism Board, conducted during FITUR 2025. In this insightful discussion, Lemcke sheds light on Namibia’s strategic marketing initiatives aimed at captivating the European travel market.
Strategic Presence at FITUR 2025
Lemcke underscores the importance of Namibia’s participation in the Feria Internacional de Turismo (FITUR), one of the world’s premier tourism trade fairs held annually in Madrid, Spain. He highlights how FITUR serves as a crucial platform for connecting Namibian tour operators, lodges, and other stakeholders with key players in the Spanish and broader European markets.
Integrated Marketing Approach in Spain
Diving into Namibia’s marketing strategies, Lemcke elaborates on the integrated approach adopted in Spain. This encompasses:
Trade Engagement: Collaborations with Spanish tour operators to feature Namibian destinations in their offerings.
Travel Agent Training: Organizing training sessions to equip travel agents with comprehensive knowledge about Namibia, enabling them to effectively promote the destination to their clients.
Media Familiarization Trips: Inviting Spanish media representatives to experience Namibia firsthand, fostering authentic storytelling and media coverage that resonates with potential travelers.
A standout initiative is the partnership with Falken Tires, resulting in the “Falken Tires Adventure Camp.” This campaign is set to host a group of consumers, including Spanish participants, in Namibia for a series of adventure activities, thereby showcasing the country’s appeal to adventure enthusiasts.
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